Landing Page

The problem

Most landing pages are built section-by-section without a coherent story. The visitor arrives curious and leaves confused — not because the product is bad, but because the page never answered "why should I care, right now."

What I built

A landing page structured around the classic conversion arc: hook → problem → solution → proof → CTA. Every section pulls weight, every line of copy has a job, and nothing stays on the page just because "every site has it."

Stack & decisions

• Stack: Next.js + Tailwind for fast iteration on layout and copy.
• Copy-first: wrote the page in plain text before styling — if the message doesn't work without visuals, no amount of design fixes it.
• Performance: static generation, optimized images, sub-second LCP.

Outcome

A template I reuse as the baseline for new projects — the structure holds up across SaaS, agency, and product pages.